MAY 5th, 2022 // ANNOUNCEMENTS

San Diego, Calif. (May 5th, 2022) – The Familie is excited to announce the addition of Shane Kelley. Kelley, a marketing veteran, joins The Familie as Vice President of Business Development.

 

In 2015, Shane began his career with the global sports marketing agency Lagardere Sports (now SportFive). Over the six years with Lagardere, Kelley led brand partnership efforts for their tennis division while managing former World #1 tennis player Caroline Wozniacki. In 2021 with the changes to NIL, Shane started his own agency focusing on identifying endorsements for college athletes and consulting for companies looking to tap into the space. 

 

“Almost immediately, our team had great synergy with Shane. His vision for aligning our clients with the best brands in sports and music will be a major asset to The Familie as our business continues to develop.”

says Steve Astephen, Founder & CEO. 

  

Shane says, “I am thrilled to be starting my next chapter with The Familie! When I first sat down with Steve, I instantly felt this would be a great fit. I was blown away by his story and the relationships he has cultivated with both brands and talent over the past twenty years. Most apparent during our conversation was Steve’s passion for bringing value to his clients and viewing each of his team members, brand relationships, and talent as family. It’s not just about getting a deal done with Steve, which rings true throughout the company. This is a people business, and somewhere along the way, that has gotten lost within our industry. He is building something very special with The Familie, and I am very grateful to have the opportunity to join the team.”